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Horizon 2035
Resilience through versatility and design lead growth
Strategic Foresight Report
What will our operating environment look like by 2035?
How can we ensure our strategy stays relevant?
How are consumer needs and expectations evolving, and how will we meet or shape them? What will make our brand truly distinctive in a fast-changing landscape?
By 2035, we will inhabit a world that no longer plays by rules of linear progress or stable equilibrium. Instead, we are entering an era of what the UK government foresight team calls “systemic interdependence” – multiple global dynamics colliding, compounding, and co-evolving in unexpected ways.
Horizon 2035 is a strategic foresight report designed to help leaders navigate uncertainty, identify emerging opportunities, and build more adaptive, design-led responses to change. Drawing on cross-sector insight and curated provocations, the report offers a practical framework for future-ready strategy — helping organisations reimagine growth, build resilience, and design with relevance in an increasingly complex world.
A Platform for
Discussion
Horizon 2035 is a strategic platform designed to challenge assumptions, provoke fresh thinking, and inspire meaningful discussion.
By exploring the forces shaping how we live, move, work, and play, it provides a foundation for executive conversations on growth, resilience, and innovation. Built to catalyse dialogue across industries, the platform equips leaders to reimagine strategy, uncover emerging opportunities, and design futures that are both adaptive and distinctive.
To arrange a personalised Executive Summary presentation for your business, please get in touch below.
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New articles, reflections, and updates on the future of design & business.
